UNDER THE MOTTO "NOTHING IS IMPOSSIBLE"
The German multinational is taking advantage of that Leo is a mediatic phenomenon in their country.
The new campaign of the German multinational Adidas, that has by motto "Impossible is nothing" (Nothing is impossible), landed in Argentina with force and unusual expectations, mainly because one of the great ones registered of this new initiative is the Argentine forward of the FC Barcelona, Leo Messi, an authentic mediatic phenomenon in its country. The campaign consists of explaining "impossible" of each one and method that used to surpass it. In fact own Leo Meesi explains its "impossible one" that it surpassed thanks to its certainty and faith in itself: "When it had eleven years diagnosed a hormonal problem to me of growth. Nevertheless, to the being smaller than the others, he was more agile and that helped me to play "my" soccer. I learned to play soccer below the others and with the ball in the ground, because there it was where more comfortable it found me. Now I realize from which sometimes, from the bad thing, something good can remove".
Messi is one more a history of overcoming of the thirty that different sportsmen from elite explain in the campaign that has initiated Adidas in Argentina. All these histories have like common denominator the overcoming of "impossible" challenges. Each sportsman counts it while she illustrates through images and words that later are combined to stop to create the campaign.
Evidently in Argentina it will be Messi that takes great part of the weight of the campaign as already it has begun to see by all Buenos Aires with the enormous appearance of plafones advertising with his televising face and spots carried out by the blaugrana forward.
The vice-president first of markenting international of the mark Adidas, Eric Ledtke, explained the masterful lines of the planetary campaign that has initiated the German multinational: "We see a moment to the sportsmen, but not in the line of goal, but in a while decisive of its trip. When we contemplated the victory, that is the final result, not always we have left clear how they have arrived until there or what obstácuos they have had to surpass by the way".