The players seem not to comply with the millions they charge in their clubs by kicking a ball 180 minutes a week, but also get a lot of money to promote products. For some years the football players are able to underwear brands that seem to go mad by footballers nudity, we have several examples: Freddie Ljunberg to Clavin Klein, David Beckham for Armani and Italian footballers for Dolce & Gabbana. All brands prestige worldwide, in addition to helping the company raise the bar for the next wishing to recruit players to place them as models for internationally recognized companies. Messier calzones-why do not understand that the star of a global team like Barca, I mean Leo Messi, pose for a brand of underpants totally unknown and that only sells in the Argentine market (Lody Underwear). You can Lody approaching the prices paid by a company European textile taking into account currency change? We had already seen Messi promote a brand of Brazilian footwear (Stork Man) shortly international scope: Are brands do not want to because Messi is ugly?